LinkedIn is the platform of choice for a job seeker. LinkedIn is configured optimally to showcase a member’s experience and expertise comprehensively.
LinkedIn has the following placeholders to capture the details of its members:
These are parameters that are ideally suited to evaluate an applicant. It is an architecture that enables the job seeker to build his brand. It is thus a natural platform for recruiters to be present and collaborate with job seekers.
Understanding the fundamentals and truths about LinkedIn
Three critical factors determine social media experience irrespective of platforms:
Identity, in the LinkedIn context
The LinkedIn profile represents the identity of an individual. The LinkedIn company page represents the identity of an organization.
As suggested in “Social Media Implementation: A Reality Connect”, Identity is the prime driver of social media experience. It is the reflection of the need of an individual or organization. The present and future needs should be taken into account. This will determine the traffic coming to the profile and the strategy to nurture a network.
Like a website, traffic to the LinkedIn profile is a function of the keywords, driven by the principles of Search Engine Optimization.
Decoding LinkedIn’s levels of connectivity, size of the network, and its impact on search
In real life, everyone in the world is six or fewer social connections away from one another. This is popularly referred to as six degrees of separation. LinkedIn allows for three degrees of separation.
The size of an individual’s network is the sum of Level 1, Level 2, Level 3 connections, and the number of members in the groups the individual belongs.
How does this affect an individual’s LinkedIn experience?
LinkedIn has 722 million members (this number is at the time this book was written; the number of members continues to grow as you are reading this).
Creating a LinkedIn account does not ensure access to 722 million members.
Let us assume that the size of an individual’s network is 122 million.
That will mean that (722 – 122) = 600 million people will not be a part of an individual’s network.
That will mean that those 600 million people will not have access to an individual’s profile. The individual also will not have access to those 600 million people.
An important question one may want to ask, does an individual need to connect with all the 722 million members?
The strategy to nurture a network on LinkedIn
LinkedIn allows an individual to connect up to 30,000 connections. The quality and quantity of an individual’s network determine the LinkedIn experience. It is simply not possible to connect with everybody on the platform. The strategy to nurture a network must therefore be to connect with people who have similar interests.
The quality and frequency of engagement on LinkedIn
Effective engagement impacts reputation positively and helps convert one’s connections into relationships.
Summarizing the science and art of enhancing visibility on LinkedIn:
When one drives the LinkedIn automobile and wants an exhilarating ride, remember the most important parts of the LinkedIn automobile:
Profile :: Starter
Network :: Clutch
Engagement :: Accelerator
Regimen :: Steering wheel
Are you ready for this fun ride?